Publishing date: 10.06.2023

CELLULAR is an artistic research effort meant to collect from the generational field of GenZ and Millennials the needs of the culture consumers, predominantly represented by this section, and to draw possible relevant performative directions for the present and future audience.

Following the model of cellular multiplication, the two performances – CELLULAR Bucharest and CELLULAR Iași – deconstruct the universe behind the choice of personal objects, as well as mental and behavioral patterns through a sensory transgenerational labyrinth.

Capitalizing on the direct experience with genZ and Millennials, from the first part of the project, CELLULAR Bucharest offers the audience a gamified option to go through their own emotional map against the clock, to connect to the performers’ cells, to their safe place and to a next cell, which is the product of the interaction between the audience and the actor, that of the common future.

CELLULAR Iași, through its participative structure, emphasizes the need for meeting and sharing, as necessary acts of the process of self-healing and even survival. The performance in Iași proposes a connection to one’s own inner worlds and the co-creation of  here and now that can contribute to new perspectives on the story we say about ourselves, either as a species or individually.

CELLULAR performances:

Bucharest, September 26th, 7 pm – CELLULAR Bucharest – Bulandra Theater – Liviu Ciulei Hall (1, Schitu Măgureanu Ave)

Iași, October 1st, 7 pm – CELLULAR Iași – GreenHouse (25, St. Atanasie Street)

Iași, October 10th, 6 pm – CELLULAR Bucharest + CELLULAR Iași – Luceafărul Theater, as part of the International Theater Festival for Young Audience, Iași

Bucharest, October 18th, 7 pm  – CELLULAR Bucharest + CELLULAR Iași – Bulandra Theater – Liviu Ciulei Hall (1, Schitu Măgureanu Ave)

The access is free- excepting the performance within the festival, where it is possible only on the basis of a reservation at the email address: proiect.celular@gmail.com

Bucharest artistic cell – Andu Dumitrescu (director, video, sound design, space concept), Vero Nica (documentation, text structure, workshop coordinator), Simona Pop (performer), Alex Mirea (performer), Jenniffer Corrales (artist, workshop coordinator) Magda Cernea (workshop coordinator).

Iași artistic cell – collective creation by: Maria Comârlău (director), Stanca Jabenițan (performer), Alexandru Chiculiță (performer), Ana Teodora Popa (sound design), Smaranda Ursuleanu (social media content).

Bucharest artistic cells: Claudia Amuzică, Alex Andrei, Alexandru Botea, Irina  -Maria Constantinescu, Oana Corbu, Alexandra Duța, Maria Florina, George Talmaciu, Ștefana Tărniceru, Mihai Vasilescu.

Iași artistic cells: Mihai Afloarei, Ana Călinescu, Ștefania Ciobanu, Emanuel Florea, Roxana Moraru, Mihaela Musteață, Beatrice Roman, Flavia Sandu, Alexandra Vieru.

CELLULAR is an artistic approach of VAR Cultural Association, implemented in partnership with FiX Theatre, Bulandra Theatre, tranzit.ro/Iași, FITPTI, Teatrul din Stejar.

Project co-financed by the National Administration of Cultural Fund and supported by Butan Gas Romania.

Media partners: Radio Romania Cultural, VIVA FM, Zile si Nopți (Days and Nights), IQads, Bucharest FM, Romania Pozitivă (Positive Romania), B-Critic, Revista Cultura (“Cultura” Magazine).

The project does not necessarily represent the position of the National Administration of Cultural Fund. AFCN is not responsible for the project’s content or the way the results of the project can be used. They are entirely the beneficiary of the funding sole responsibility.

Publishing date: 10.06.2023

VAR association is launching this month the CELLULAR project, a cultural project of research, artistic documentation and theater production, intended to involve the young urban audience (20-35 years old) from Bucharest and Iași. With the involvement of two artistic teams, the partner organizations and a psychologist, the project explores the role of culture as a means of expression and its redefinition in a digital age.

Figured as an artistic network game, the project will launch an open call ( from 15th June to 3rd July, 2023) in which young people are invited to select an object with personal significance and send a photo accompanied by its story. In a series of workshops, 10 participants/city selected as a result of the open call, coordinated by the two artistic teams, will select and develop stories based on these objects. The artists and the partner theater companies will complete the scripts and put them on stage. The two performances resulting from the workshops will then be presented to the public in Iași, Bucharest and online. The materials obtained during this process will feed the CELLULAR journal, published and promoted online, on social networks.

The everyday objects we surround ourselves with carry stories, meanings and symbols that include all the aspects of our lives. The project is focused on the physical and imaginative connection we have with these objects, the way they dialogue, allowing us to express ourselves in new ways that are not limited by the digital environment.

The CELLULAR structure unites features of the documentary theater with circular forms of communication between the audience and the artists. By involving young people in the creative process, the project has the potential to offer artists new ways to (re)establish the relationship with the audience, both on the “cellular”/individual level and at the macro level. The focus is on the development of personality, the discovery and value of emotions, the creation of a new artistic network based on trust and collaboration, and the young audience is invited to recognize its active role as cells within the larger cultural area.

CELLULAR is a cultural project organized by VAR association from June to October 2023, in partnership with FiX Theatre, Bulandra Theatre, tranzit.ro/Iași, The Theatre from Stejar, FITPTI, co-financed by the Administration of the National Cultural Fund and powered by ButanGas.

Media partners: Radio Romania Cultural, VIVA FM, Zile și Nopți, IQads, București FM, România Pozitivă, B-Critic, “Cultura” Magazine.

The project does not necessarily represent the position of the National Cultural Fund Administration. AFCN is not responsible for the content of the project or how the results of the project may be used. These are entirely the responsibility of the beneficiary of the financing.